Seraphina Buay

Seraphina is a product manager in the creative technology space, building AI-powered tools that help millions of people turn creative intent into real outcomes. At Canva, she leads user-facing image and video editing features — shipping capabilities like outpainting, background generation, and Canva's first image-to-video feature — while shaping new UX paradigms around conversational and AI-assisted creative workflows. Her work has scaled photo editing into one of Canva's most-used product verticals.

Before Canva, Seraphina led go-to-market strategy and web acquisition for Adobe across ANZ and SEA, building deep empathy for creative users at the very start of their journey. She brings a combination of AI product execution, creative intuition, and commercial thinking — and thrives in the ambiguous spaces where technology, UX, and user trust have to come together.