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TO26: Firebrand

Firebrand

firebrand • \FYRE-brand\ • noun. 

1 : a spark that ignites momentum and fuels change
2 : a person who doesn’t wait to be told what to do, choosing instead to shape the agenda
3 : one who drives with purpose, agitating for clarity, craft, and outcomes

Firebrand is a spark.

It is the choice to lead with intent rather than follow the noise. In an era of hype cycles and accelerating tools, we see the chance to shape how AI and technology creates value, how craft endures, and how leadership builds resilience. Firebrand begins where we stop waiting and start defining what matters.

Firebrand is purposeful.

It is clarity over clutter, outcomes over output. It calls for judgement at scale, for a renaissance of craft, for customer truth embedded in every decision. Firebrand means stepping into the work with discipline and imagination, building systems, products, and experiences that endure.

Firebrand is agency.

It is the agency to own the agenda, to direct the energy of our time toward impact, and to lead with courage. Together, these themes are provocations and invitations: to push back where others stay silent, to ignite conversations that create change, and to build a future shaped by design, product, and leadership at their best.

Join us atTO26: Firebrand
On sale now

General Admission

  • Full-day conference
  • Workshops
  • Priority festival access

$750

Get tickets (opens in new window)

In line with our affordability policy, discounted tickets are also available on Humanitix (opens in new window).

Included with every ticket:

The Outlook16 JULYMELBOURNE
The Outlook16 JULYMELBOURNE

What to expect

One ticket gives you access to everything on the day. Design, product, or both. Move freely between tracks and build your own experience based on what matters most to you.
We've built in more space across the day for meaningful connections and unexpected conversations. Some of the best moments happen between sessions.
This year we're moving to the Ritz-Carlton, a venue that matches the quality of the event itself. Expect a beautiful space, great facilities, and an atmosphere that sets the tone for the day.
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