Partnerships

Trudi Boatwright (right), dressed in an orange jacket, smiling and holding a yellow object while engaging with another individual at a Design Outlook event. The person on the left, wearing red sunglasses and a black graphic t-shirt, holds a green object. They are interacting at a display table with colorful materials, set against a vibrant background featuring abstract shapes and a modern, light-filled atmosphere.
A photograph of two attendees of DO22 smiling at the stage
Two women sitting on stage in conversation, both wearing headset microphones. One woman, wearing a floral blouse and green skirt, is speaking while gesturing with her hand. The other woman, wearing a black blazer and a floral skirt, is listening. The RACV logo is visible on a large screen in the background.
A woman seated at a table speaking into a microphone during a leadership event. She is smiling and wearing a denim jacket over a colorful outfit. Others at the table listen attentively, while the softly lit room and curtains in the background create a focused yet relaxed atmosphere.
Chi Ryan, with vibrant blue and black hair and blue glasses, wearing a transparent bubble wrap coat, smiling enthusiastically while holding a Rubik’s Cube. She stands against a soft-focus background of abstract blue shapes, exuding a playful and dynamic vibe.

Attendees engaging in conversation at a networking event in front of a pink ‘Askable’ banner. A woman in a striped sweater and a man with a beard are smiling, while others, partially visible from behind, join the discussion. The setup includes plants and a casual, friendly atmosphere.

Over the years we’ve built incredible partnerships with some of the world's leading brands, and have delivered fantastic outcomes for our partners, and for us.

Our approach to partnerships is collaborative, transparent, and inclusive. We’re always open to partnerships that help us advance our vision.

Partnering with us

The Outlook exists to create a future shaped by creativity and innovation, where tech and humanities intersect. We bring people together to discuss, learn and connect through our carefully crafted festival, co-curated by industry leaders, subject matter experts, and volunteers.

When you join our partnership cohort, you join a community of open discussion and shared ambition to create the best design conference in the region.

Our event's growth speaks volumes about its impact. In 2022, we attracted 1,200 participants across events, and in 2023, the number grew to 1,600.

Our conference day saw 380 participants in 2022, increasing to 540 in 2023. For 2024, we anticipate an even more significant turnout, with 2,000 participants across all activities and over 700 for conference day

The Sofitel venue for DO24, showcasing a vibrant and bustling networking event. The long, elegant room features dramatic purple lighting projected onto the ceiling, ornate chandeliers, and floor-to-ceiling windows on one side. Attendees fill the space, engaging in conversations and exploring booths such as ‘Girls in Tech,’ with a modern architectural backdrop visible through the windows. The atmosphere is lively and sophisticated, reflecting the energy of the event.

Attendees and target audience

Two individuals posing playfully at a Design Outlook event. On the left, a man with glasses, a beard, and a black sweater holding a camera gestures with his hand. On the right, Jeanette Cheah, wearing a vibrant pink blazer and a colorful top, smiles warmly while mimicking the same gesture. The background is softly blurred, emphasizing their lively and cheerful expressions.

Attracting the right audience is pivotal to our success, and everything we do is intentionally designed to engage our target audience effectively. 

Our previous events have been applauded for their high quality and technical excellence, which naturally draws industry professionals and enthusiasts alike.

Our target audience comprises of everyone in Product, Design, Tech, Creativity and Humanities. What truly sets The Outlook apart is its ability to draw attendees from over 100 companies across the country, many of which are mid-to-large enterprises.

Focus on quality experiences

The Outlook prides itself on being a meticulously researched and well-planned event that consistently delivers excellence. 

Our commitment to quality is evident in every aspect of our festival, from content to execution. Our event planning is founded on extensive research and careful planning.

Each year, we invest considerable time and effort in staying attuned to the evolving needs and trends within the design, product and tech industry. We analyse attendee feedback, industry reports, and market insights to refine our program continually.

A presenter stands on stage in front of a large screen displaying a slide with the title ‘Tension’ and a list: ‘Ideas, People’s roles, Time & effort, Cost, Technology.’ The stage is set in a large, modern venue with a geometric glass structure and audience members seated in the foreground.

Marketing and promoting

A photography of several DO23 attendees taking photos

The Outlook takes marketing seriously, ensuring that our event reaches a wide and engaged audience. Our marketing activities include:

  • LinkedIn advertising: We allocate significant budget to digital advertising spend per conference and promote our event on LinkedIn to effectively target industry professionals.
  • Direct email marketing: We maintain a growing mailing list of attendees and supports, whom we regularly reach out to via direct email, providing them with updates and exclusive offers.
  • Leveraging partner network: Our extensive partner network has a total reach over 200,000 contacts on LinkedIn and through direct email, and our partners aid us in spreading the word about our events.
  • Presenter engagement: Our presenters play an active role in promoting the conference. They regularly share updates and drive ticket sales using their unique promo codes.
  • Competitions: To engage our audience, we run free ticket and merchandise competitions, leveraging the attractive offerings from our partners and presenters.

In 2023, our efforts paid off, with early sell-outs and a substantial waitlist of around 75 people, underscoring the demand and anticipation for our event.

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