Conference day program

How do you make Design's voice heard in your organisation? What does embedding a design capability into the business operating model look like in practice? 

Session Details: In this collaborative session, hosted by Miro's Chief Evangelist Pete Bradd, we will engage with your peers to discuss, dissect and look to solve common challenges. From embedding design thinking to creating design champions in the C-Suite, you will walk away from this session armed with a fresh perspective and some tangible tactics.

In this provocative presentation, Brendan encourages us to stop worrying about the future, recognise that we have what it takes to overcome any challenge, and reminds us to work together to create a future that our field is worthy of.

He shares three stories to illustrate these points, taking inspiration from science fiction, Japanese samurai, and the enduring impression of his late Grandfather.

If you want to worry less about your career, see situations more clearly, and discover the most important question for designers to ask themselves today - don't miss this presentation.

The astonishing accessibility and sophistication of generative AI tools is outpacing our objective understanding of where content comes from and forcing us to establish new norms. How do we distinguish realistic AI-generated content from journalistic work? How does transparency about generative AI benefit creators and consumers? Our relationship with synthetic content—from social media face filters to visual effects in film and entertainment—is changing with generative AI’s power to enhance creativity but also amplify mis- and disinformation. 

Building and using GenAl systems responsibly requires a commitment to making the systems accountable, responsible, and transparent as well as to complying with emerging Al regulations and laws around the globe. Consumers and users of GenAl have a similar responsibility to use the technology in ways that minimize bias and harm. Adobe is committed to developing and deploying Al systems thoughtfully, building responsibly on our foundation of Al Ethics principles.