Product Outlook 2025

Workshop

Design with Neuroscience for the Brain

Mohsin Memon presents the AFERR Model to align design with neuroscience. Attendees explore how human cognition impacts user experience and leave equipped with strategies to design more intuitive and effective products.

In today's rapidly evolving business landscape, organizations struggle to balance agility, innovation, and long-term success. The AFER Model provides a structured yet flexible framework to help businesses navigate these challenges by aligning strategy, execution, and continuous learning.

This session will introduce the AFER Model – a dynamic approach that integrates Adaptability, Feedback, Execution, Reflection, and Refinement to drive meaningful progress.

Through real-world examples, interactive insights, and practical takeaways, attendees will learn how to apply this model to product development, leadership, and customer-centric innovation.

Whether you're a designer, product leader, or business strategist, this presentation will equip you with a powerful lens to enhance decision-making, foster resilience, and create sustainable competitive advantage.

Get ready to rethink how you approach problem-solving and execution in an ever-changing world.

  • Understand the five components of the AFER Model.
  • Apply AFER to strategic planning and execution.
  • Improve decision-making with neuroscience-aligned frameworks.
  • Increase agility and innovation in team workflows.
  • Enhance long-term competitiveness with continuous learning.
  • Mohsin Memon
    Mohsin Memon
    Evivve