Design Leadership 2025

As the design industry recovers from waves of redundancies, organisations are starting to rebuild, but with an emphasis on contingent and mixed resource teams. ​Leaders are tasked with creating a resilient team culture and achieving high performance amidst resource constraints, remote work, and a surge in contingent workers. ​

This is a time of redefinition, where practice leadership must bridge the gaps between core teams and temporary staff, foster a shared sense of purpose, and inspire results.

Design has a seat at the table—but​ design leaders face the challenge of delivering measurable impact, not only in brand and customer experience but in bottom-line results. ​

​So, as we focus on performance metrics, how can we preserve the values that have always been core to design: inclusivity, accessibility, and empathy?​

As we peer optimistically into the future, the next chapter of design promises both excitement and challenge. ​​Design is being called upon to address complex global issues, leverage new technologies, and help organisations adapt in real time. ​

​Leaders must explore the emerging frontiers of design, including its expanding roles in society and business, its relationship with technology, and the evolving skill sets required to thrive. ​