2026: Firebrand

firebrand • \FYRE-brand\ • noun. 

1 : a spark that ignites momentum and fuels change
2 : a person who doesn’t wait to be told what to do, choosing instead to shape the agenda
3 : one who drives with purpose, agitating for clarity, craft, and outcomes

Firebrand is a spark. It is the choice to lead with intent rather than follow the noise. In an era of hype cycles and accelerating tools, we see the chance to shape how AI and technology creates value, how craft endures, and how leadership builds resilience. Firebrand begins where we stop waiting and start defining what matters.

Firebrand is purposeful. It is clarity over clutter, outcomes over output. It calls for judgement at scale, for a renaissance of craft, for customer truth embedded in every decision. Firebrand means stepping into the work with discipline and imagination, building systems, products, and experiences that endure.

Firebrand is agency. It is the agency to own the agenda, to direct the energy of our time toward impact, and to lead with courage. Together, these themes are provocations and invitations: to push back where others stay silent, to ignite conversations that create change, and to build a future shaped by design, product, and leadership at their best.

Abstract fluid artwork with swirling green, blue, and white gradients, featuring organic black void shapes creating a surreal, melting texture.

Own the agenda

Tech and AI continues to move faster than any hype cycle before. This is our chance to lead. Product and design can define where AI creates real value, shaping pricing, workflows, and strategy, and make it a force for customer outcomes rather than a distraction.. Opportunities:

  • Outcome-driven AI: shifting focus from tools to measurable business and customer impact.
  • AI by design: embedding AI thoughtfully into product and design workflows.
  • Agency in adoption: practitioners shaping how AI changes their craft, not being told after the fact.
An attendee sketching an organisational chart during a session at Design Leadership 2025 in Melbourne, using a black marker on a worksheet.

Judgement at scale

The differentiator now isn’t just speed, it’s clarity. Product, design, and leadership can build systems of judgement at scale: frameworks that guide when to accelerate, when to prune, and how to align fast-moving teams through confident choices. Opportunities:

  • Decision discipline: frameworks for pruning, prioritising, and saying no.
  • AI discernment: knowing when to trust, tweak, or discard machine outputs.
  • Scaling clarity: aligning fast-moving teams through shared context and choices.
DO24 panelists seated on stage, one smiling with notes in hand, while the other raises his arms expressively, creating an engaging and dynamic moment.

A renaissance of craft

Craft is the antidote to fatigue and mediocrity. Standards, critique, and apprenticeship-like pathways are how we elevate quality at scale. By nurturing mastery and rebuilding pathways for talent, we create work that compounds in value and inspires pride. Opportunities

  • The craft mandate: embedding rigour and critique in accelerated workflows.
  • The craft dividend: showing how mastery multiplies trust and outcomes.
  • Pathways & progression: rebuilding apprenticeships and career ladders.
A person holding a smartphone, viewing a message on the screen. In the background, a laptop is open on a desk with scattered stationery, creating a workspace scene

Back to the customer

A decade of hype cycles has distracted us from the basics. Customer truth, not technology, is the compass for growth. This is about moving from slogans to practice: tying growth to real outcomes, creating experiences that resonate, and sharpening our focus on what matters most. Opportunities:

  • Sustainable growth, not feature bloat: tying metrics and product success to customer outcomes.
  • Experiences that matter: building trust, durability, and resonance beyond usability.
  • Customer clarity: cutting distractions to focus on what creates value for people.
An attendee in an orange shirt listening intently during a session at Design Leadership 2025 in Melbourne, surrounded by a full room of participants.

Leadership roundtables

It’s time for a new playbook. Leaders who create clarity, trust, and culture unlock teams that are not just high-performing, but also resilient. The opportunity is to build environments where people thrive, talent grows, and outcomes multiply. Opportunities:

  • High-trust, high and hybrid performance: clarity and safety as burnout antidotes creating resilient, high-performing teams.
  • From roadmap to run-loops: rhythms that balance speed with safeguards.
  • Apprenticeships that last: building deliberate pathways to grow talent, close gaps, and end the cycle of burnout at the top.

Be a part of something meaningful

The Outlook isn’t just another event. It’s a stage where ideas ignite, connections spark, and futures are shaped. Our past presenters tell us their experience was unforgettable — a moment of growth, recognition, and contribution that stayed with them long after the spotlight.

Presenting at The Outlook is more than delivering a talk. It’s professional development at its best: building visibility, connecting with peers, collaborating across disciplines, and expanding your own perspective as you shape and share your story.

And we make sure you’re supported every step of the way.

As a presenter, you’ll receive:

  • $750 honorarium to value your time
  • Flights and accommodation covered
  • Reasonable expenses for materials or supplies
  • A dedicated presentation coach to make your session engaging and memorable
  • A presentation manager to guide you through prep and rehearsal
  • Networking dinners and dry-run events
  • Hair and makeup on the day
  • Professional photography and video of your talk (published on YouTube)
  • A gift bag of things we love
  • For Product Outlook and Design Outlook: two complimentary tickets in addition to your own
Chi Ryan presenting at DO23, wearing a transparent bubble wrap coat over dark clothing, with blue and purple-streaked hair and clear-rimmed glasses. Chi stands on stage with a colorful, abstract background, smiling and gesturing with one hand raised, engaging the audience.

What we're looking for

Shaping a conference like The Outlook means making thoughtful choices. We receive many outstanding proposals, but we focus on the ideas that best serve our community and spark the conversations our audience needs most.

When we select presenters, we consider what aligns with our values, what challenges and inspires our audience, and what contributes to the bigger story of each event.

That means we can’t say yes to everything, but when we do, it’s because your talk has the potential to make a lasting impact.

Presentation requirements

At a minimum, all presentations must be:

Mathan Ratnam, a presenter at Design Outlook 2022, smiling while seated in the audience during a session. He’s wearing a navy sweater and appears engaged and relaxed.

The selection process

Our panellists will be looking for alignment with our themes, the spark in your idea, and how engagingly you frame it. Your proposal doesn’t need to be perfect or finished — it just needs enough shape to show us its potential.

If you’re selected, we’ll work with you to refine your talk, build confidence, and get it stage-ready.

Selection timeline

  • 22 Sep – Call for presentations opens
  • 31 Dec at 11:59 pm – Call for presentations closes
  • Mid-Jan – Finalist interviews
  • 26 Jan – Initial program announced
  • 10–12 Feb – Feedback shared with unsuccessful submissions (with love and encouragement)
  • 13 Feb – Unsuccessful submissions deleted
How to apply

If you’re ready to submit your presentation, simply complete this form.

 

Full Name

Please provide a short bio for your presenter profile.

This will appear on our website and event materials to introduce you to our audience. Aim for 80–120 words.

Tips for writing your bio:

  1. Start with who you are and what you do today (your role, your focus, your expertise).

  2. Share a highlight or two that shows your impact (projects, recognition, or unique experience).

  3. Include a personal detail or passion that gives people a sense of you as a person.

  4. Write in third person so it’s easy for us to share directly.

 

Please upload a high-resolution photo for promotional use. This will be used on our website, social channels, and event materials.

Tips for the best result:

  1. Use a simple or neutral background.

  2. Choose a landscape-oriented photo.

  3. Make sure you’re the only person in the frame.

  4. Let your true self shine through. Authentic beats overly staged.

 


One file only.
64 MB limit.
Allowed types: gif, jpg, jpeg, png.
Do you identify as Black, Indigenous, or a Person of Colour?
Which event(s) are you submitting your presentation for?
Have you given this presentation before?

FAQs

What happens to my idea/submission if I’m not successful?

We’ll delete all submissions to ensure that your idea stays your own

How long does a presentation need to be?

We’ll work with you to get the perfect presentation time allocation for your idea, but you can aim for 15, 25, and 35 minutes as possible options.

Can we submit a presentation of two or more co-presenters?

Absolutely – we love people sharing the stage and co-presenting. Just add other presenters’ details in the ‘Anything else we need to know?’ field.

Who owns the presentation IP after I submit it, successful or otherwise?

You do. If successful, you’ll license it to us to use for the purposes of the conference and promoting future festivals.

What if I miss the submission deadline, can I get an extension?

Due to the volume of submissions we’ll receive, we are unable to offer extensions and you will be unable to share your idea with us.

Can I submit something other than a slide-based presentation?

Yes

Can I withdraw my submission?

Absolutely, just let us know by sending an email to [email protected]

I have other questions

Great – shoot us an email to [email protected]