Amanda is a product and design all-rounder, equally passionate about designing good experiences as she is about leading and delivering them. Making her start as a graphic designer, she has since helped organisations shift to making braver decisions based on the needs and wants of their users. 

Her career highlights have included time as a Product Manager at Future Friendly, helping the ABC to design and relaunch the triple j App; at Dept of Education, reimagining the journey for kids starting school; and with SBS, helping to define their digital strategy and ways of working. 

She is now Director of Design at TAFE NSW, leading a team of great designers, changing the way students and teachers learn and deliver education.
 

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The happy medium: designing for the real world

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Design Outlook 2025