Brad has been applying human-centered design methodologies in various contexts for over a decade and is currently the Senior Service Design Manager at Bupa.

Throughout this time, he has demonstrated the ability to adapt System Thinking, Design Thinking, and Lean Start-Up methodologies to unique business settings to address specific customer, commercial, and business needs.

Insightful, purposeful, and pragmatic, his team strives to create experiences that not only delight customers but also establish a service ecosystem that continues to drive engagement throughout the customer lifecycle.