A portrait of Damian Madden

Damian Madden

Director of CX & Transformation

Damian Madden has dedicated his career to the creative and experiential transformation of brands worldwide. Recently named Australia's CX Leader of the Year, Damian specialises in the luxury sector and has contributed to a wide range of projects, from envisioning the airline seat of the future to working on Karl Lagerfeld's final project.

As a sought-after adviser to start-ups, boards, and not-for-profits, Damian focuses on engaging with tomorrow's consumers. He is currently involved in reshaping the future of wine with Pernod Ricard.

Additionally, he co-founded A.SINGLE.PIECE, an immersive 24/7 art experience that promotes the work of artists with Asian heritage. Damian is also establishing ANOTHERSIDE, a mental health initiative and streetwear label aimed at reducing youth suicide in Korea and Australia.