Ljuba is a product designer, leader, and two-time startup founder with over 15 years of experience shipping products in San Francisco. With a background in interaction design from UC Berkeley’s School of Information, Ljuba thrives at the intersection of UX, deep technology, and team collaboration. He’s built and led design organisations from the ground up, helping startups scale and consistently ship products their customers love.

Now based in Melbourne, Ljuba brings his Silicon Valley experience to Australia, focusing on building strong design practices and driving collaboration between design, engineering, and product teams. Passionate about fostering creativity and execution in equal measure, he loves helping teams turn complex challenges into elegant, user-centred solutions.