He is currently the Design Lead for Digitas Australia and New Zealand, where he connects design, data and technology to find unexpected creative solutions and create measurable impact.

At Digitas, he has won and implemented digital transformation projects and campaigns for Tourism Australia, Qantas, TigerAir, EA Games, FCA, Arnotts and more.

He is now working with Tourism Australia to reimagine the traveller experience, and support communities most affected by the bushfire crisis and COVID-19.

Prior to Digitas, he was a lead experience designer at Purpose in New York, where he worked at the intersection of social impact, movement building and digital technology. It was in New York that he used the power of design and participation to mobilise tens of millions of people on issues like the climate crisis, refugees, LGBT rights, gun violence, global poverty and more.