Sam is an emerging product leader who is challenging the status quo in the product management space. With over 10 years of experience spanning corporate giants, creative agencies, and startups, Sam heads the product practice at Programa, a vertical B2B SaaS platform for the Architecture and Interior Design industry, where he spearheads product strategy, ops, vision and execution.

Specialising in scaling from 1-10, Sam transforms problem spaces into bold solutions and market-leading products, guiding multiple concurrent teams through entire product life-cycles. Combining a visionary mindset with a pragmatic approach, Sam loves the product craft and pushing the boundaries of what it means to excel as a PM, striving for 10x effectiveness, and bringing together the 'future, future' with the 'here and now'.

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Product Outlook 2025