This category celebrates the craft of visual storytelling and identity. It honours teams and individuals who use design systems, motion, and expression to create cohesive experiences that strengthen brands, connect with audiences, and elevate meaning through form and clarity.

Who should enter

  • Visual designers and brand teams creating or evolving design systems.
  • Creative teams developing brand identities or digital expressions.
  • Agencies defining integrated design languages or component systems.
  • Organisations using design to unify multi-channel experiences.

Selection criteria

Judges will look for visual coherence, creative impact, and how design systems elevate experience. Entries should show how design translated brand purpose into compelling expression.

  • Clarity and consistency across applications and touchpoints.
  • Originality and craft in visual execution.
  • Effective communication of brand personality and intent.

Entry tips

Tell the story of transformation, showing how design elevated communication and coherence. Include artefacts that show process, evolution, and implementation at scale.

  • Include before-and-after comparisons showing transformation.
  • Explain the system principles guiding your visual design.
  • Demonstrate how design enhanced perception, usability, or engagement.
  • Brand guidelines or component libraries.
  • Visual assets, mock-ups, or campaign applications.
  • Results or recognition showing design’s business impact
Enter now Applications open December 1, 2026
Category
Design
Related
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Submission deadline
Entry fee
$250.00
Applications
Applications open December 1, 2026