Innovation Partner of the Year
This category honours partnerships that enable extraordinary outcomes. It celebrates the collaboration between clients, agencies, or vendors who co-create breakthrough products, services, or experiences through alignment, openness, and mutual ambition.
- Agencies or consultancies partnering with clients on innovative outcomes.
- Clients who foster strong co-creation relationships.
- Cross-organisational teams breaking boundaries through partnership.
- Vendors or collaborators driving shared innovation goals.
Selection criteria
Judges will assess evidence of partnership, innovation, and results. Entries should show how collaboration unlocked new thinking and measurable value.
- Authentic collaboration between equal partners.
- Shared ownership of goals and outcomes.
- Innovation leading to significant customer or business impact.
Entry tips
Tell the story of partnership and co-creation. Highlight what made it work — the trust, openness, and shared values that fuelled innovation.
- Include perspectives from both sides of the partnership.
- Show measurable outcomes achieved together.
- Highlight how this partnership model could inspire others.
- Joint case study from both partners.
- Client or partner testimonials.
- Evidence of shared success metrics or outcomes