This category celebrates the ongoing pursuit of better — products and teams that grow by learning from data, feedback, and experimentation. It highlights approaches that drive measurable improvements in performance, adoption, retention, or revenue through disciplined iteration.

Who should enter

  • Product growth or optimisation teams.
  • Marketing and product analytics specialists.
  • Product managers improving engagement and retention.
  • Organisations embedding experimentation and learning into their product culture.

Selection criteria

Judges will evaluate how experimentation and iteration led to measurable improvements. Entries should demonstrate a clear link between insights, action, and growth.

  • Data-driven decision-making and validated learning.
  • Sustained performance improvement or growth outcomes.
  • Evidence of experimentation frameworks or continuous delivery culture.

Entry tips

Focus on showing the process behind growth rather than just results. Detail how insight was gathered, tested, and translated into action.

  • Include before-and-after metrics that tell a story of progress.
  • Show how your approach can scale or repeat over time.
  • Highlight cross-team collaboration between data, design, and product.
  • Experimentation reports or growth frameworks.
  • Performance dashboards or KPIs.
  • Evidence of cultural or organisational learning
Enter now Applications open December 1, 2026
Category
Product
Related
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Submission deadline
Entry fee
$250.00
Applications
Applications open December 1, 2026