Product Innovation
This category honours bold ideas brought to life — new business models, technologies, or platforms that disrupt convention and unlock new value. It celebrates innovation that is both original and impactful, setting new standards for creativity, delivery, and customer relevance.
- Product or innovation teams developing new offerings or ventures.
- Startups or organisations entering new markets or models.
- Agencies collaborating on innovative product concepts.
- Cross-functional teams exploring emerging technology applications.
Selection criteria
Judges will look for originality, impact, and proof of execution. Entries should demonstrate how innovation delivered tangible outcomes for users, customers, or industry.
- Novel concepts, models, or technologies with clear purpose.
- Evidence of user adoption, business impact, or market influence.
- Execution excellence from idea to delivery.
Entry tips
Bring your innovation to life through story. Explain the 'why,' not just the 'what.' Detail the challenges, trade-offs, and insight that made it possible.
- Include prototypes, pilots, or MVPs that show evolution.
- Highlight measurable outcomes such as engagement or market traction.
- Frame innovation as a response to real human or business need.
- Product demos, screenshots, or videos.
- Customer testimonials or pilot results.
- Documentation of the innovation process or approach