This category celebrates the visionaries who set the direction for products that achieve meaningful market impact. It recognises the craft of defining purpose, positioning, and priorities, and how these strategic choices align business goals with customer value to drive lasting success.

Who should enter

  • Product leaders and strategists defining product vision and roadmap.
  • Teams shaping go-to-market positioning or value propositions.
  • Organisations that have successfully realigned strategy to customer needs.
  • Consultants or agencies guiding strategic transformation.

Selection criteria

Judges will look for clarity of purpose, alignment between vision and execution, and measurable impact of strategy on business outcomes and user experience. Entries should demonstrate strategic thinking backed by tangible results.

  • Clearly articulated product vision and market positioning.
  • Evidence of how strategy shaped outcomes and decisions.
  • Strong connection between insight, prioritisation, and impact.

Entry tips

Focus on how your strategy created change in direction, alignment, or performance. Show the thinking behind your choices and how they translated into measurable success.

  • Use visuals or frameworks that illustrate your strategic process.
  • Quantify the effect of strategy on product performance or user adoption.
  • Include testimonials or endorsements from stakeholders impacted by the strategy.
  • Strategy documentation or roadmaps.
  • Case studies linking strategy to outcomes.
  • Visual artefacts such as frameworks, models, or customer journey maps
Enter now Applications open December 1, 2026
Category
Product
Related
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Submission deadline
Entry fee
$250.00
Applications
Applications open December 1, 2026